Ok, you have started your online business, you have entered
into book writing, and now your hard written book is ready to go out there for
the public to grab a copy.
Your wife, husbands and the kids all supported you in
writing the book so it is now for you to put it on public domain in order to
make some sales out of it. You really know that, the book is very fantastic and
anyone who reads will definitely fall in love and write a great review.
So why isn’t it darm-well
selling?
Have you asked and do you know
that, the time and the act of writing a book counts for only 30% of your
success and the 70% covers marketing and polishing the book.
Marketing your book in the right
way will not only help in driving more sale, it helps you in making passive
income whilst you sleep.
You need to put the book in
front of your targeted audience not just anyone. Those who are ready to purchase
some of your book should be the people to target and not just the information
seekers.
If you do the marketing very well and brand the book very
well too, the buyers will be begging for more and will even be ready to pay for
premium prices for your upcoming books.
Questions that needs an answer in selling more books on Kindle.
- How can I stand in the face of all the competition?
- How do I get Amazon to start pushing my book?
- How do I get my book in front of the right customers?
With the help of this book, you will soon get to know all
the tactics that you need to know to answer all the above questions.
So let’s get started with the tactics.
They are steps to follow right from the beginning to the
time the book is published. All the promotional tools and methods will be
covered.
Strategy 1: Creating your book
If you have uploaded your book already to kindle without
facing much problem, you can jump to the promotional methods or you can start
from here to know more about the process to get approval on amazon very easily.
Alternatively, you have tried on many occasions but failed
to get the book published on kindle due to formatting issues.
Don’t worry as I will give you some resources that can help
you get the book written up to the publishing? One of the big problems that
most people encounter when it comes to selling books on Kindle is the
formatting. The book can be written perfectly but poor formatting can let your
readers give you bad reviews and reviews are something that will hurt you in
the end.
If you want to build a successful online business selling
ebooks on Kindle and other platforms, readers leaving a good reviews can have a
great impact on your success online as most people check for reviews of what
others have written before deciding on whether to buy the book or not.
Personally, I use many tools to get my book written and
formatted very easily. Here are some of the tools that I will recommend you to
use them if you want to do it very fast. They take care of all the formatting
and the written aspect so it saves me more time to concentrate on the marketing
aspect of the book.
Fiverr.com.
For only $5, I get my book professionally formatted for either Kindle or
Createspace.
For the same amount of $5, I also get it done on Fiverr.com for the Smashwords
Version since I want the book to be sold on major websites like ibooks,
B&N, Sony, Kobo and the rest.
24hourbook for
quality videos and pdf on how to come up with top selling topics. If you don’t
know much about what to write or you are not a good writer, then I will
recommend it to you since the videos are top class and it teaches you
everything from scratch to the end to get your hands on your first ebook.
Kindle Mastery Power. This is a complete series and I was very happy to have found this product. I will personally recommend to you to get one. It starts from how to get a profitable niche, choosing the best keyword, creating a title that sells, how to design a cover from the scratch, creating an account on KDP, how to write selling description and many more.
Ultimate Book Creator. This is the best software I have ever use. The software comes with great tools to get the book written very easily. All you need to do in order to get the book published and formatted is built into the software. It comes with a full editor like MS Word and it auto checks for grammar, spelling mistakes, generates the book in Mobi, Epub and PDF formats. This piece of software can also import your manuscript into word, pdf and HTML and creates book for Createpace print ready.
Kindle ranking
Software. This software is used
to rank kindle books and I love how it works. Everything is automated so you
don’t need to spend more time doing things manually. You will get to know how
Amazon ranks booksellers and you can read the structure on how they rank booksellers.
How to let amazon add your book to the best sellers and many more.
Strategy 2: Your Book Cover
Now your book is ready and left with a cover. Maybe you are
the best graphic designer or a newbie that doesn’t know much about creating a
stunning ebook cover. You are not lost as the most trusted place to get this
done is on Fiverr. They have a lot of talented people who are specialized in
creating a stunning ebook covers for either Kindle, Createspace or for
Smashwords.
Getting the right book cover can play a big impact on your
book sales. It is the first thing people see before they click on buy now button
to purchase it. I can confidently say that, the book cover can make the
difference between successful book and a flop one!.
Strategy 3:How to Optimize your book
Now you have great cover from Fiverr. What is next?
The first thing that comes in mind is the title. Never
underestimate your book title. It plays a key role. You need to optimize the
book title so that it can easily be found on Amazon and Google Searchers alike.
The simplest way to go by this, which I always use, is a
free tool called Google Keyword Planner or you can try a paid version of Long Tail Pro which gives in-depth analysis than Google Keyword Planner.
All you need to get access to this free tool is to register with your Gmail account,
which is also free. Then input the title of your proposed book and Google Keyword
Planner will do the rest. Make sure you set the searches to local rather than
global. The global one will give you more searches but most of them are just
information searches. Choose the keywords with less competition and add those keywords
into your book description and the title.
Doing this can help your book rank very fast and be seen by
other search engines.
Your Description:
Amazon allow you to use up to 4,000 characters for your book description – so
make sure you use it! Don’t forget to add the keywords to it.
Here’s your chance to both wow your audience, but also to
get indexed by Google. Yes you heard it, Google indexes Amazon descriptions and
displays as search results. And they trust them! So together with your title, a
good description could put you on page one of Google! It’s worked for me!
And keep it compelling to your readers – don’t simply stuff
it with spammy keywords!
“A good description with better Keywords could Put your book
on page one of Google”
Strategy 4: Pricing your book
This mostly depends on the volume of your book.
The general rule is:
If the book is a standalone book, then you have to hit the
price between $2.99 to $9.99 to take advantage of the 70% royalty. (After I
conducted my own research, I found out that, the best price between these two
figures is $5.97).
Pricing the book low means something different to different
buyers. Some may value the book as having low quality and some too may value an
expensive book as a high quality book but they may not have the money to buy.
So you need to charge a competitive price.
If you plan of using the book just to drive traffic to your
website in order for your customers to purchase more of your other book, then
you can set the price to $0.99 or offer it even free.
Many authors use the last option to drive more sales on
their site, which in turn help them to get good reviews. Once they have made
good sales and get to the bestsellers column with more reviews, they then shoot
the price up a little.
So the strategy is to decide on whether to use the price of
the book as a traffic source for your other books or to profit from.
Strategy 5: Getting Reviews.
We all know the importance of social proof when deciding
whether or not to purchase a product. And we all read reviews. A book with no
reviews doesn’t make more sales.
The good news about it is that,
a.
You only need some few handful of reviews, and
b.
It’s very easily to get those reviews without
too much effort.
The following are some of the strategies that I personally
use to get some good reviews after my book is launched.
1.
Family and Friends: You can give them a gift
card or just simply ask them to purchase the book and give you a good review.
2.
Facebook: Many authors on Facebook have similar
mind and will be willing to give you a great review. You can also give them
vouchers and allow them to buy your book. You can also write the review for
them and all what they need is to post the review after purchasing the book
3.
Your own Facebook Fan Page. You can also create
a fan page, which is purposely for your books. With this approach, you can
targeted people.
4.
Use KDP promotion days. During that time, you
can set the book for free and go to Facebook and request for people to get it
free and leave a good review
5.
Fiverr. Another short method I use is to go to Fiverr
and search for KDP reviews. With only $5, I get quality reviews. I mostly give
them gift card worth the cost of the book.
6.
Review swaps. You can message other author via
Twitter and Facebook and offer to review their book if they do yours!
Strategy 6: Using your own Website and Forums
As for me, the best option is to use Facebook for promoting
your book.
Marketing your book on your own site is also a great way to
drive sales. Write article about your book and use Google keyword planner to
get the keywords. Then fix those keywords into your article and get it rank
very easily.
You can also join forums based on your book title and start
contributing to those posts. Make sure you post relevant contents. Check to see
the forums that has signatures and start posting.
Strategy 7: Twitter Trick.
Create a twitter account purposely for your books and start
following people who are interested on your niche. You can type the niche in
which your book belongs and start following the people in that niche.
After following them, the next step is to quote some few
text from your book and start tweeting it everyday and don’t forget to add the
link to your book store.
You can shorten the link of the book by using some URL shortness like Goo.gl,
Bitly and others since twitter allows you up to 140 characters. Most of the
people will follow you back and over time, you will build a nice captive
audience.
Strategy 8: Repurposing your book
OK, so you’ve wrapped up your book and it’s starting to
sell. Now on to the next one…
…but wait!
Have you really maximized the potential profit from all the
material 8that you sweated all those months over?
Time to repurpose! In what other forms can you present the
same material to your audience?
Perhaps you could:
·
Turn it into a physical book at CreateSpace.
Contact this Fiverr seller to get it done in less than 24 hours. www.Fiverr.com
·
Create an audio book on Audible;
·
Make a series of videos and post them on
YouTube;
·
Create a full series of training videos/podcasts
and sell them as a course;
·
Create a PDF of some cherry-picked content and
use it to promote your book.
Get creative and think of all the ways you can repurpose you
own work.
Let me here you if you have any question or suggestion to make?
Let me here you if you have any question or suggestion to make?
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